AI Native Product Design

When AI Meets
Experience

AI amplifies experience. Experience directs AI.
Full product design — from research to handover — in weeks, not months.

Start a Project See the Process

Since 2012, crafting digital experiences
— now amplified by AI.

25+
Years of Craft
6-8×
Faster Delivery
2-3
Weeks, Not Months
79+
Products Shipped
The Problem

Everyone has AI now.
The outputs are converging
into mediocre sameness.

AI tools are democratized. Every startup, every agency, every freelancer runs the same prompts through the same models. The result? A flood of products that look identical, feel identical, and solve problems identically. Speed without direction is just faster mediocrity.

The Differentiator

Decades of craft
directing the machine.

The difference isn't the tool — it's who's wielding it. Twenty years of product design instinct, pattern recognition, and strategic taste ensure every AI-augmented decision serves the product, the user, and the business.

"AI is the engine. Experience is the steering wheel."
Selected Clients
Trusted by industry leaders.
"Thousands of products ship every day. Most won't survive. The difference isn't design, speed, or even AI — it's positioning, differentiation, and strategic direction. Ship the right product, not just a beautiful one."
— Abdelrahman Osama, Founder
The Amplify Process

Seven phases.
Two layers.

Every phase runs two parallel layers: the AI Layer for speed, scale, and automation — and the Experience Layer for taste, judgment, and strategy.

Traditional Agency Protocol
The Old Way 3–6 Months
Simpleia Amplify Engine
AI × Experience 2–3 Weeks
01 Research See the Whole Board
1-2 days
AI Layer
Claude
Instant competitive audits, market scans, and user behavior pattern analysis across thousands of data points simultaneously.
Experience Layer
Knowing which signals matter, which patterns are red herrings, and what the data isn't telling you. 25 years of reading markets.
02 Strategy Plant the Flag
1-2 days
AI Layer
Claude
Pattern matching across industries, generating positioning frameworks, scenario modeling at speed.
Experience Layer
The most critical phase. Two decades of knowing what works, what scales, and what users truly need. No AI replaces this.
03 User Flows Map the Journey
1-2 days
AI Layer
Claude Brono
Auto-generating user journey maps, edge-case flows, and information architecture from strategy docs in minutes.
Experience Layer
Knowing the difference between a flow that works on paper and one that works in hands. Every edge case accounted for by instinct.
04 UI Design Make it Real
2 Iterations 3-5 days
AI Layer
Brono Figma
Brono generates production-quality screens from wireframes. 2 iterations in the time traditional design takes for one concept.
Experience Layer
AI proposes, experience disposes. Every pixel reviewed through the lens of usability, brand consistency, and emotional resonance.
05 Usability Testing Test Before You Ship
2-3 days
AI Layer
Claude Code Useberry Zoom
AI-powered heatmap prediction, accessibility auditing, and automated usability scoring before real users touch it.
Experience Layer
Real users. Real feedback. The gut instinct to know which feedback changes everything and which is noise.
06 Handover Ship It, Don't Shelf It
2 days
AI Layer
Brono Code Claude Code
Auto-generated design tokens, component documentation, and developer specs. Zero ambiguity in the handoff.
Experience Layer
Walking engineers through design intent, not just design specs. The difference between "implemented" and "implemented right."
07 Feedback Loop Never Stop
Ongoing
AI Layer
Hotjar GA VWO Claude
Continuous analytics monitoring, A/B test analysis, and user behavior pattern detection to fuel the next iteration.
Experience Layer
Products are living things. The instinct to know when to iterate, when to pivot, and when to hold the line.
Official AI Partner

No portfolio?

Shiny pixels are the easy part. AI can generate beautiful interfaces in seconds. But beautiful isn't the same as effective. We design for product-market fit, retention, and growth.

Abdelrahman Osama
Founded by

Abdelrahman Osama

25+ years in product design, deeply focused on AI SaaS. Designing AI products since 2020 — Conix.ai, DXWand, Brono.ai — then Scale AI. Shipped across enterprise SaaS, public sector, and consumer at scale. AI makes great designers faster, but it can't replace what makes design great — decades of craft.

Career
Scale AI

Lead Product Designer Scale AI

$29B+ AI data platform shaping the future of AI in Silicon Valley — powering OpenAI, Meta & the US DoD

Toptal

Lead Product Designer Toptal

Top 3% network · Enterprise & startup clients worldwide

Brono

Partner & Director of Product Brono

AI-powered design tool

Previously at DXWand, Conix.ai

79+ Products 25+ Years Enterprise & Consumer AI-Native

Initiate.

Ready to ship a product that stands apart? Let's talk about what you're building.

Contact@simpleia.com